What is World Liberty Financial (WLFI)?

Disclaimer: This article is for informational purposes only, not investment advice, and Whales Market is not responsible for any of your investment decisions.
Key Takeaways
- World Liberty Financial is a cutting-edge financial platform that bridges the gap between traditional banking and blockchain-based innovation.
- World Liberty Financial is an initiative aimed at improving the worldwide standing of the US dollar in the DeFi area.
- USD1 is a fiat-backed stablecoin with a 1:1 peg to the US dollar, which means each USD1 token is redeemable for one US dollar.
What is World Liberty Financial?
World Liberty Financial is a cutting-edge financial platform that bridges the gap between traditional banking and blockchain-based innovation. It combines the stability and trust of traditional finance with the openness and accessibility of decentralized networks, offering a new approach to payments, lending, and digital asset management.
World Liberty Financial is an initiative aimed at improving the worldwide standing of the US dollar in the DeFi area. The project is backed by US President Donald Trump and his family, which includes Eric Trump, Donald Trump Jr., and Barron Trump.
The story of World Liberty Financial
In September 2024, Donald Trump unexpectedly announced the launch of his DeFi project, World Liberty Financial, featuring the token WLFI. Trump collaborated with several investors and politicians to introduce World Liberty Financial, with its core financial product being lending/borrowing services.

Despite President Donald Trump's endorsement, the World Liberty Financial website declares that no members of the Trump family or employees of the Trump Organization and its affiliates work for or serve on the board of directors.
Instead, the Trump family serves as the project's adviser, receiving around 22.5 billion WLFI tokens and a pledge to collect payments for services supplied to World Liberty Financial.
Otherwhite, on Trump's first day in office, World Liberty Financial acquired $47 million in ETH and another $47 million in wrapped BTC, as well as $4.7 million in Aave, LINK, TRX, and ENA, according to the post in official X account of World Liberty Financial.
What Is USD1?
USD1 is a fiat-backed stablecoin with a 1:1 peg to the US dollar, which means each USD1 token is redeemable for one US dollar. USD1 was launched by World Liberty Financial Inc. as a "institutional-ready" stablecoin with the goal of providing frictionless and safe cross-border transactions for institutions, investors, and retail consumers. The project now functions on the Ethereum and BNB Chain networks, with intentions to expand to more blockchains in the future.
How does USD1 work?
The stablecoin's reserves are entirely guaranteed by a portfolio of short-term US government bonds, US dollar deposits, and other cash equivalents.

These assets are held by BitGo, a well-known digital asset security and custody firm that serves thousands of institutional clients worldwide. BitGo Prime, the company's prime brokerage service, also supports USD1 by providing extensive liquidity and trading capabilities in a regulated environment.
Fiat-backed stabilization mechanism
USD1 is known as a fiat-backed stablecoin, among established players such as Tether (USDT) and Circle (USDC).
The USD1's design places a higher priority on simplicity in order to reduce risk than algorithmic stablecoins, which employ intricate procedures to maintain its peg. The 1:1 peg enables users to redeem USD1 tokens for US dollars directly with the issuer, generating an arbitrage opportunity that contributes to price stability.
For example, if USD1's market value falls below $1, traders can buy it at a bargain and then redeem it for $1, earning from the difference. This technique is similar to the operating paradigm of USDC and USDT, guaranteeing the token's value remains closely connected with the US dollar.
Blockchain integration and custody
USD1 is originally generated on the Ethereum and BNB Chains. WLFI has announced aspirations to spread to additional blockchains, possibly boosting the token's interoperability and reach inside the DeFi ecosystem.
BitGo, the custodian of USD1 reserves, performs a crucial role in guaranteeing security. BitGo, a leader in digital asset custody, provides guaranteed and regulated storage for the stablecoin's underlying assets.
Outstanding of USD1
USD1 joins a competitive stablecoin market led by USDT and USDC, which have a considerable market share due to their long track records and broad retail use.
USD1 distinguishes itself by focusing on institutional investors and exploiting high-profile agreements such as the Binance-MGX alliance to establish credibility. Its conservative reserve policy, which avoids complicated yield-generating systems, is consistent with institutional requirements for stability and security.
What is WLFI Token?
WLFI is the governance token of World Liberty Financial, which plays an important role in guiding and deciding on project activities based on community consensus.
On Aug 8, World Liberty Financial announced that it is considering raising about $1.5 billion to set up a public company to hold the WLFI token. According to Bloomberg, the company has approached many large investors in the technology and cryptocurrency sectors, with negotiations progressing rapidly.
WLFI Tokenomics & Fundraising
- Tokenomics: Currently, World Liberty Financial has not announced any official tokenomics for the project.
- Fundraising: World Liberty Financial has raised a total of $715 million, led by Aqual and DWFlabs, with additional participation from notable investors including Web3Port, Tron, and several other well-established funds in the blockchain and fintech space. It includes $550 million from Public Sale and $165 million from Funding Rounds.

WLFI token launch update information
World Liberty Financial (WLFI) is set to launch its WLFI token on the Ethereum mainnet, marking a significant step into public trading. Starting August 25, 2025, the WLFI Lockbox, an audited on-chain contract by Cyfrin, will be public on WLFI website.
Lockbox allows early supporters to activate and claim 20% of their purchased tokens from the first round ($0.015 per token) and second round ($0.05 per token). The remaining 80% unlock schedule will be determined by a community governance vote, while tokens held by founders, team, advisors, and partners remain locked.
Trading and the first claims will commence on September 1, 2025, at 12:00 UTC, following a one-week preparation window.
WLFI Listing Information
Here are important details revealed to WLFI:
- Listing time: 1:00 PM on 1 Sep (UTC)
- Confirmed CEX Listings: OKX
- Pre-market Price (Whales Market): $0.3
Currently, WLFI is trading on the leading pre-market platform Whales Market at $0.3, with a fully diluted valuation (FDV) of $250 billion. WLFI has set a new record at Whales Market, which has the biggest total volume with $54.2 million.
Roadmap & Team
Currently, World Liberty Financial has not announced any official roadmap for the project. Whales Market will update immediately when the official World Liberty Financial website announces.
The WLFI core team includes:
- Co-Founder: Zach Witkoff
- Co-Founder: Zak Folkman
- Co-Founder: Chase Herro
Conclusion
World Liberty Financial (WLFI) is a ground-breaking synthesis of American political leadership with decentralized finance innovation, providing a distinct approach to governance tokens that stresses democratic participation above speculative trade.
WLFI's non-transferable design, regulatory compliance, and Trump brand affiliation establish a unique value proposition for users looking for American-focused DeFi options.
FAQ
1. What is World Liberty Financial (WLFI)?
World Liberty Financial is a next-generation DeFi platform backed by U.S. President Donald Trump and his family, aiming to bridge traditional banking with blockchain innovation.
2. What is the price of WLFI (World Liberty Financial)?
WLFI does not yet have an official market price since it has not been listed. However, it is currently trading at around $0.3 on the leading pre-market platform, Whales Market. Here, you can buy additional WLFI or sell to take profit before the official exchange listing.
3. How to trade WLFI (World Liberty Financial) on Whales Market?
If you want to trade WLFI (World Liberty Financial) on Whales Market, you can either create an offer or buy/sell from other users’ offers. For full details, please read the Whales Market docs . Whales Market is the leading pre-market DEX to trade pre-TGE tokens and allocations, with over $300 million in volume, no middlemen, fully trustless and on-chain.
- When was WLFI (World Liberty Financial) presale?
The first WLFI presale phase took place from October 2024 to January 2025, followed by a second phase in March 2025.
5. Who is behind World Liberty Financial?
The project is endorsed by Donald Trump and his family as advisers but operated independently by its own team.
- How to buy WLFI token?
Currently, it is not possible to buy WLFI directly on CEXs. However, it is possible to buy WLFI on pre-market on the leading reputable platform Whales Market.
7. What are the main strengths and limitations of WLFI?
Its strengths include strong regulatory alignment and institutional appeal; its limitation is a narrower focus on US markets over global reach.